Small Steps Big Changes (SSBC) was a ten-year National Lottery-funded early intervention programme that partnered with Hands on Babies to deliver Baby Massage Instructor Training across Nottingham's most disadvantaged communities. Through the development of more than 300 Community Mentors, Family Support Workers and Health Professionals, the programme strengthened parent-infant relationships, improved community engagement and created sustainable local support networks.
Small Steps Big Changes (SSBC) was a ten-year National Lottery-funded programme designed to improve outcomes for babies and young children living in some of Nottingham's most disadvantaged communities.
The programme focused on supporting families during the critical early years and sought innovative ways to improve engagement, strengthen parent-child relationships and reduce inequalities in outcomes.
A key challenge was that many families were often reluctant to engage with traditional services and professionals. SSBC recognised that building trust within communities would be essential if support services were to reach the families who could benefit most. The programme therefore sought approaches that could:

Hands on Babies became involved in the project from its inception in 2013 and worked closely with SSBC to help shape the original commissioning proposal.
As the sole Baby Massage training provider for the programme, Hands on Babies designed and delivered a specialist workforce development model that focused on training Community Mentors alongside family support practitioners and health professionals.
Unlike traditional workforce development programmes, the majority of trainees were not professionals. They were local residents who were passionate about supporting families within their own communities. To ensure the programme was accessible and effective, Hands on Babies adapted both the curriculum and delivery model specifically for a community mentor audience.
This approach enabled Community Mentors to gain the skills, confidence and practical tools needed to support families through Baby Massage sessions and wider community engagement activities.

A key strength of the project was its focus on empowering local people to support their fellow community members.
Over the ten-year programme, Hands on Babies delivered Baby Massage Instructor Training to more than 300 Community Mentors, Family Support Workers and Health Professionals through face-to-face training cohorts across Nottingham.
The Community Mentor model enabled local residents to:
By investing directly in local people, the programme created a sustainable network of support embedded within the communities it served.
Training was delivered face-to-face throughout the ten-year programme and focused on four priority areas:
Hands on Babies worked closely with SSBC teams to ensure the training remained relevant, accessible and practical for Community Mentors while maintaining high standards of delivery. The Baby Massage curriculum provided Community Mentors with a practical tool that could be used to:
Because Baby Massage sessions naturally bring parents together, they also created opportunities for social connection and community-building among families.

SSBC face to face baby massage training for community mentors
Baby Massage provided parents with practical skills they could immediately use with their babies, helping them feel more confident in their parenting role.
One of the programme's greatest successes was its ability to engage families who may otherwise have been reluctant to access support services.
The Community Mentor model created trusted relationships and enabled families to access support in a more informal and welcoming environment.
The programme supported attachment, bonding and positive parent-infant interaction through regular Baby Massage sessions delivered within local communities.
Sessions created opportunities for parents to meet others experiencing similar challenges, helping to build social networks and reduce feelings of isolation.
Although the SSBC programme concluded in 2023, Baby Massage support remains widely available throughout the region and continues to benefit families today.

"Baby Massage really helped to build my confidence with my baby. Before the sessions I was very nervous, but by the end of the course I felt like I was really good at the job of being mum."

"Our communities are often reluctant to engage with professionals, but our team of Community Mentors really helped to bridge that gap between the services we offer and how the community engages with them."

"Before this training I had not been in a learning environment since I left school 20 years ago, so I was very nervous. But the training was brilliant, it really built my confidence and now I feel ready to get to work with my community."
Many organisations are seeking effective ways to engage families, reduce inequalities and strengthen community support networks.
The Small Steps Big Changes project demonstrates how Baby Massage can be used as much more than a parenting intervention. When combined with workforce development and community engagement strategies, it becomes a powerful tool for building trust, increasing participation and supporting families in areas of greatest need.
The project highlights the value of investing in local people and demonstrates how community-led approaches can strengthen both services and outcomes for families.
Although Small Steps Big Changes formally concluded in 2023, its legacy continues through the Community Mentors, practitioners and services that remain active across Nottingham.
The programme stands as an excellent example of how long-term workforce development, community engagement and attachment-focused support can work together to create meaningful and sustainable change for families.
Hands on Babies works with charities, NHS organisations, Family Hubs, Local Authorities and early years providers across the UK to deliver practical workforce development programmes focused on attachment, bonding and early intervention.
Whether you are looking to train a small team or implement a larger workforce development programme, we would be delighted to discuss how we can support your organisation.